As Senior Design Director, I delivered on the total Gap Girls creative aesthetic point of view. Responsible for and Directed Concept, Colour, Print and Pattern, Design Styles and Aesthetic and Fit of garments.
I led a dynamic Design team to deliver on strategic, market right seasonal products that generated profit. These products pushed the 'cool factor' while still making real clothes for real kids and successfully resonated with the Gap Girl customer.
London Calling is the inspiration for Back-to-School Fall 11 Season.
Portabello and Brick Lane collections from concept and inspiration, to design line sheet and marketing.
Roman Holiday and Rock Candy collections for Holiday 11 from concept and inspiration, to design line sheet and marketing.
The Color Pop collection for Spring 12 from concept and inspiration, to design line sheet and marketing.
Tulum, Mexico is the destination for Summer 12 concept inspiration for the Cabana collection.
All the must-haves essentials for Back-to-School Fall 12, True Colors collection, from accessories through ready to wear.
Images of in-house product presentation and marketing.
Concept boards for inspiration, print and color palette for Spring 13.
Wildflower
Highline
Daisy
Who's that Girl
